NIKE x REFINERY 29
Branding, animation and web design for NIKE.
A 29-day interactive feature that chronicles R29 editor Sara Tan’s running experience, with each day highlighting different routes (depending on her mood/difficulty level) and/or stops that she frequents (a place where she grabs a post-run smoothie, perhaps, or a park where she stretches) in LA. To open the feature, we will introduce Sara, the ultimate purpose of the story — to encourage & inspire readers to lace up their Nikes and go for a run — along with running tips via a Q&A-style interview video between Sara and Nike Run Club coach Bec Taylor.
How It Works:
A shareable, engaging, interactive 29-day timeline featuring Sara’s running routes across Los Angeles, featuring the Nike Profile Video with Bec Taylor.